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The Influential Is Dead, Long Live The New Influential
It could be said Ed Keller and Jon Berry in writing The Influentials, discovered or at least articulated the importance of word of mouth. They identified how one of humanity’s first forms of social...
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How to achieve messaging resonance
In Richard Edelman’s new blog post, he discuses that that in order to achieve resonance, a brand has to allow open conversations around a topic of societal interest. Brands have to be willing to risk...
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The critical importance of time when understanding influence
A process cannot be understood by stopping it. Understanding must move with the flow of the process, must join it and flow with it. ..and yet the above quote from Frank Herbert is exactly what many...
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